Photography has never been more prevalent with 1.72 Trillion photos taken in 2022 worldwide. As most images are taken using smartphones and published on Social Media sites, this mind boggling number is clearly indicative of the dominance of photography as an arts and communication medium. Sadly, this has somewhat devalued the perceived role of the professional photographer making it even more difficult to carve out a professional career in the field. However, all is not lost. There are ways for photographers to ensure their work stands out from the oceans of images bouncing around the globe? One option that is certain to help a budding photographer make a name for themselves, is to find a niche.
What Is A Niche?
A photography niche is a specific area or genre that has become a photographer’s specialty. It may be portraits, sports, products, fashion, events, wildlife, or weddings? The choices are endless. Having a niche is an effective method to demonstrate expertise and proficiency while attracting a specific market who recognize and value your distinct identity. Being true to one's vision and defining one's style is crucial for photographers.
The secret to having a niche photography business is developing a style and brand that appeals to a particular consumer who is looking for a specialised good or service.
When it comes to finding your photography niche, you need to understand that there's no such thing as the best photography niche. No niche is new but it is how a photographer contextualises a niche that makes it unique.
Finding Your Photography Niche
Finding your niche can be daunting, but it doesn’t have to be difficult. These tips can help you find your photography niche.
Photograph What You Enjoy
Whichever genre of photography ignites your interest and brings you joy, give it a try. Shoot what you know and bring your own knowledge to the lens. A sports fan for example, is more likely to capture great moments on a rugby pitch than someone who has no idea what the rules of the game entail.
Perhaps you are drawn to black and white portraits, lifestyle photography or live music. Do you love pottering in your garden? Set your camera to macro and get up close with the insects. Some people develop a style through tinkering around in post-production? Why not let this be your signature look? If you enjoy it, you are more likely to stick to it and allow the style to evolve as you grow as a photographer.
Learn More about Photography
Like anything connected to technology, photography is constantly evolving and growing and there is always something new. Editing software offers endless possibilities and camera equipment is more sophisticated than ever. Be familiar with what is coming next and learn how to use it.
Also begin to think of building your brand by managing your social media presence and maintaining a style and a stance.
It's crucial to continually learn new things and to understand how to apply them to your own shooting style. You will start to notice a pattern in what and how you like to shoot if you want to take it further, there are options to suit all lifestyles when advancing your skills.
Practice Makes Perfect
Photography is a lot like learning a musical instrument. The more you practise, the better you will become.
If you are struggling to find that niche, just take your camera everywhere with you. There is inspiration all around. Photograph the world around you and try out different settings and lighting.
See if you can find camera clubs in your local Facebook groups and connect with other people. Your abilities will improve as you practise more, making it easier for you to find your signature style.
Become A Photographer Today
If you want to enhance your skills and learn more about becoming a professional photographer, we've got you covered. The Australian Academy of Photography provides recognised photography courses that you can choose to suit your lifestyle. Check them out and apply today!